Don't read this unless you want to increase your sales. There are a lot of studies on the efficacy of business signs, but we won’t bore your with too many details. Suffice it to say that they work! Let’s look at some hard statistics to make the point: 68% of customers believe that signage reflects the quality of a business and their product. Signs have a very powerful and unique ability to interact with your customers. They not only communicate messages, they make very strong impressions. You wouldn’t want your salespeople to come to work with a dirty face and…
Just as your website is the online face of your company, your business signs represent your company in the physical world. They are usually the first interaction a potential customer has with your business, and they will make an impression. The cool thing about business signage is that you get to decide what impression they will make on people! Your business signage allows you to communicate your business name and brand, and “sell” your business in your absence. When done correctly, smart business signage is a great way to obtain new customers. Even if your business doesn’t run from a…
