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Sebago Sign Works & Vehicle Advertisting
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Category: Graphic Design

The Simple (But Effective!) Way Small Businesses Can Compete with the Big Brands

You don’t have to have the budget of a large franchise to effectively compete with them – we know a trick! Every small and local business owner knows that their competition isn’t limited to fellow small businesses. There are giant brands represented in cities and towns across the country, meaning you’re left to compete with other local shops plus the corporations with big marketing budgets and even bigger name recognition. Every small company has lost business to a large franchise business. Often, it’s only because larger companies look better and people perceive them as more trustworthy. For some reason, when…

The Importance of Good Design

No matter what the purpose of your sign or business graphics are, the objective is to grab people’s attention and clearly convey your message. And it needs to happen fast. When people see signs and business graphics they are typically in motion – either moving by in a car, on foot, or simply in the process of doing something. You need to get their attention before they are on to looking at the next interesting object. Design is the foundation of your whole project –and its effectiveness. At Sebago Signworks, it’s important to us that we provide the best sign…

Oh, the Places We’ll Go!

Sometimes we hear that people think we only work around the Limington area. Or we only do big commercial jobs. Or that we only do signs for small, local businesses. Well, we hate to hear that – because it’s not true! The fact is, we do a lot of work with our local businesses and organizations, we do large corporate work for companies across the country, and we definitely are happy to travel to a business for certain projects. Sebago Signworks is actually pretty central to a lot of urban areas in Maine and New Hampshire! Having our shop outside…

Don’t Make These Sign Mistakes

Think about why some signs grab your attention while others go totally unnoticed. If you are not giving serious thought to your business signage, you will lose business. Your signs need to spark the interest of your customers. Businesses spend money every day on signs that aren’t really effective. Custom signs, banners, vehicle graphics – all these types of signage can bring you lots of business and pay for themselves. While making these mistakes will cost you business – more ongoing business than you may realize. Mistake #1 – Not Considering Your Brand A great sign starts with a clear…