When most business owners think about signage, they think about the big one – the sign out front with their business name and logo. And for good reason! That's the sign that identifies your business, attracts attention, and helps customers find you. But what happens after they pull into your parking lot? Can they easily find the entrance? Do they know where to park? Can they tell which door to use or where to go once they're inside? Your main sign might get customers to your business, but it's often the smaller, less obvious signs that make their visit a…
