When most business owners think about signage, they think about the big one – the sign out front with their business name and logo. And for good reason! That’s the sign that identifies your business, attracts attention, and helps customers find you.
But what happens after they pull into your parking lot?
Can they easily find the entrance? Do they know where to park? Can they tell which door to use or where to go once they’re inside?
Your main sign might get customers to your business, but it’s often the smaller, less obvious signs that make their visit a good one.
Have you ever pulled into a business and wondered where you’re supposed to go? Multiple buildings, several entrances, or a parking area that isn’t immediately obvious all can make finding an unfamiliar business difficult and frustrating.
Directional signs take the guesswork out of navigating your property. They can point customers toward customer parking, your business entrance, offices, loading areas, and other important locations.
Good directional signage doesn’t have to be elaborate. Sometimes a simple, well-placed arrow with clear lettering is all it takes to make someone’s visit easier.
Parking signs aren’t particularly exciting, but they’re certainly important!
Whether you need to designate customer parking, accessible parking, employee spaces, loading zones, or areas where parking isn’t allowed, clear signage helps keep traffic moving and avoids confusion.
For businesses with shared parking lots or multiple tenants, these signs are especially useful. They also help establish expectations before someone parks in the wrong place.
You’ve invested in a great sign out front, but what greets people when they reach your door?
An attractive entrance sign can reinforce your brand and make customers feel they’ve arrived at the right place. Depending on your business, this might be a simple sign with your name, a custom welcome sign, or a beautifully crafted piece that reflects your company’s personality.
Entrance signs can also communicate practical information, such as business hours, which entrance to use, or where visitors should check in.
It’s a small detail that can make a big difference in how professional and welcoming your business feels – and that’s well worth the effort.
Your signage shouldn’t stop at the front door.
Interior signs help customers navigate your space, identify departments or offices, find restrooms, and locate other important spaces. They can also reinforce your branding and add character to your surroundings.
Custom dimensional lettering, wall signs, door signs, and other interior signage can make a business feel more finished and thoughtfully designed.
And while some interior signs serve a strictly practical purpose, others can become attractive features that contribute to the overall look and feel of your space. Use your interior walls and window as bland canvases to further communicate your brand and make visiting your business more fun or interesting.
Some signs aren’t about marketing or appearances at all. They’re about providing important information.
Signs identifying restricted areas, delivery entrances, private property, pedestrian routes, or other special instructions help people understand how to safely and appropriately use your property.
ADA-compliant signage is especially important for making your business accessible and welcoming to everyone. Signs identifying accessible entrances, restrooms, elevators, and other important areas help people with disabilities navigate your property safely and independently. Beyond meeting legal requirements, thoughtful accessibility signage shows customers that you’ve considered their needs and want everyone to feel welcome.
The important thing is making sure the information people visiting your business need is easy to find, read, and understand.
Here’s a simple exercise: The next time you arrive at your business, pretend you’re visiting for the very first time.
Start at the road or parking lot and follow the same path a customer would take. Look at everything through their eyes.
Is it obvious where to turn? Where to park? Which entrance to use? Once inside, can someone easily find what they’re looking for? Remember, you know where everything is. That little sign may be obvious to you, but is it really?
You might discover that a few simple signs could eliminate confusion, improve the customer experience, and make your property look more professional.
At Sebago Signworks, we know that every business and property has different signage needs. From custom carved wooden signs and dimensional lettering to directional signs, parking signs, interior signage, window/wall decals, and more, we create signage that’s both attractive and functional.
If your business could use a few additional signs to help customers find their way and make a better impression, contact Sebago Signworks. We’d be happy to help you figure out what you need and create signs that fit your business.
