The #1 goal when choosing a sign for your business is to go with something that will stand out and grab the attention of passersby.
The choices in commercial signage for your business can be overwhelming. There are more materials, styles and shapes, sizes and colors, and features to choose from than ever before. Technological advances have not only advanced sign options, but the processes we use to create signage. Today, we can design and craft just about anything a customer can dream up.
Business signs can be a big investment. However, they are essential to draw attention to your business, help customers find you, and even snag some customers from your competition. A good sign can do all these things!
So how do you choose? It’s important to consider your brand, your business goals, and your target audience. These critical factors will help you determine what sign is best for your business.
Making the wrong choice is costly. You waste money on something that does not have the effectiveness you want. When you have to reinvest in signage you are “throwing good money for bad” as the saying goes. This is why it’s important to work with a professional sign company who can advise you on your choices. Make your investment wisely and your sign can serve your business for many years to come.
The first goal of a business sign is to catch people’s attention. There are a lot of options to build your brand awareness through signage. At the very top of the list for the most effective signs are dimensional signs. Three-dimensional signage tends to generate more engagement than other types of signs. The raised lettering and ability to make the design stand out (literally) has proven to be the best at catching a customer’s eye. Further, research shows that people will spend more time looking at your advertising than they would a two-dimensional, flat display.
Dimensional signage is a broad reference to any sign that has a 3-D effect. The presence of depth in dimensional signs is a natural attraction to the eye, literally popping out to people’s vision.
These signs have elements that are cut, cast, molded or otherwise fabricated, then attached on a surface to create a raised effect. The shapes and layers that can be created are numerous – letters, images, logos name just a few – and make designing dimensional signs very fun with creative options. Add some strategic illumination to the raised design and a sign becomes even more interesting and eye catching.
Dimensional signs will work wonders for any type of business, service, or organization. You will find them everywhere on retail shops, restaurants, offices buildings, and community organizations. 3-D signs allow a business to capture their theme, making them perfect for family activity and adventure parks, amusement parks, sports complexes, and other themed enterprises.
3-D signs are stylish, attention-grabbing, and a far more interesting advertising tool than flat signs. Because they look more modern and sophisticated, they project a message of reliability and professionalism. The depth and texture they offer make them suitable for both indoor and outdoor use. They can be designed and installed for many substrates making them a fantastic and affordable alternative to traditional signage.
Besides the expected installation on the fronts of buildings and storefronts, dimensional signs are very effective for interior uses. They will draw attention and entertain visitors on reception areas and lobby walls, along office corridors, inside offices and board rooms, and meeting and conference center walls. They are also a great addition for a standout trade show booth. Consider displaying your company slogan or mission statement, motivational quotes, historic narrative, or other company information where your customers and staff hang out.
They can also be used for residential and decorative purposes. Homeowners can add them for a decorative way to display a house number or name. Apartment buildings and complexes can use dimensional signage for identifying building numbers.
Because there are many materials that can be used to create dimensional signs, they are very adaptable, flexible, and durable. Their sturdiness has made them a popular choice among boat owners who want to show off their boat’s name a bit more.
Honestly, the wide range of benefits that 3-D signage delivers is hardly comparable to any other commercials signage type. Their ROI makes them one of the best investments a business owner can make.
At Sebago Signworks, dimensional signage is one of our favorite projects to work on! We love the traditional feel of hand carving or achieving a sculpted look, getting creative with what materials to incorporate, and creating custom mounts, brackets and lighting effects to finish a project in style. Contact us to discuss your 3-D sign ideas – or see what ones we have for you!
Statistics source: Survey commissioned by FedEx Office, along with Ketchum Global Research & Analytics; measuring the impact of signage and its importance on potential customers. Additionally survey projects from the Economic Center, University of Cincinnati, measured the impact on businesses in multiple industries.