Sebago Signworks Blog

The Simple (But Effective!) Way Small Businesses Can Compete with the Big Brands

You don’t have to have the budget of a large franchise to effectively compete with them – we know a trick! Every small and local business owner knows that their competition isn’t limited to fellow small businesses. There are giant brands represented in cities and towns across the country, meaning you’re left to compete with other local shops plus the corporations with big marketing budgets and even bigger name recognition. Every small company has lost business to a large franchise business. Often, it’s only because larger companies look better and people perceive them as more trustworthy. For some reason, when…

Sebago Signworks Cares About America

Wreaths Across America is One Way to Support Our Veterans Wreaths Across America - At Sebago Signworks, we genuinely care about America, our families, and our traditions. We deeply appreciate and strive to honor the individual who have served this country to uphold the rights and privileges we enjoy each day. One way we show this support is to be a carrier truck to deliver wreaths for Wreaths Across America on their annual wreath-laying event and ceremonies each December. This year, we will once again be delivering to New York state. More details to follow on our social media! Why…

Why Contractor Vehicle Advertising is KEY to Your Advertising

If you are a contractor vehicle advertising is essential. Getting your work vehicles lettered or wrapped with your business logo and contact information is the #1 MARKETING EFFORT you need to be doing! Vehicle lettering and advertising is the most effective and efficient form of outdoor advertising. If you are a builder or an independent service provider, we know you are on the road, driving from place to place A LOT. Going to job sites, delivering materials to clients, doing estimates, picking up supplies – you put the miles on your work vehicle. During all these hours on the road,…

Wreaths Across America – Sebago Signworks is Here to Serve

It's that time of year again! We're already excited to be a carrier for Wreaths Across America (WAA) again this year. We delivered wreathes last year, and the experience was extremely meaningful for our team and our family. WAA is currently scheduling loads for delivery. Sebago Signworks trucks and crew will be driving and delivering to cemeteries in New York state. What an amazing and heart-warming cause to support! The Story Behind Wreaths Across America Morrill Worcester, owner of Worcester Wreath Company of Harrington, Maine, was a paperboy for the Bangor Daily News when he won a trip to Washington D.C. when he was 12…

Benefits of Lobby Signs

Instead of boring plain walls or unremarkable artwork, use lobby signs to engage visitors and inform customers about who you are. Signs in your reception area – lobby signs – offer a lot of benefits to every kind of organization or company. Lobby signs make better use of bland, bare walls in your entrance or reception areas. They let people know they are in the right place, and can reinforce your branding and business graphics. You can also get creative with lobby signs by creating a company history, featured products, or project portfolio. You might just add some interesting wall…

6 BIG Benefits of Interior Signage

Nearly 79% of consumers polled believe that signage reflects the quality of a business and the product or service offered. Many business owners think only exterior signage has a real impact on their business and is, therefore, worth the expense. While it’s definitely true that you need good exterior signage to draw customers into your business, interior signage has many advantages that directly impact your bottom line. Interior signage improves the overall customer experience, increasing the likelihood that visitors will return. Having a wide range of interior signage made for your business is very important. You also don’t want to go the…

The Importance of ADA Signage

ADA signs have become more and more common in the architectural, construction and sign industries as organizations and enterprises adhere to the requirements for signage for those individuals with disabilities. The ADA covers employers with 15 or more employees, including state and local governments. It also applies to employment agencies, labor organizations, and to federal sector employees. While many types of organizations and businesses do not have to adhere to the Act, greater consideration for individuals with disabilities has many companies, regardless of size or makeup, including ADA signage as part of their customer care and building navigation practices. What is…

Attention Contractors & Developers! Signs Needed at Construction Jobsites

Contractor Yard Signs Contractor yard signs advertise the construction company completing the project using the company name, logo and other branding. They give visitors and vendors the contact information they may need easily. You can use contractor signs to promote your business around the job site during and after the project. Parking Signs Parking signs provide workers and visitors with clear direction about where to park to be out of the way of construction and keep vehicles safe from damage. These signs might include no parking signs, reserved parking signs, temporary parking signs, and parking warnings. Boundary & Entrance Property Signs If…

Trade Show 101: Set Yourself Up for a Successful Event

Trade shows events are great business opportunities because they bring together members of a particular industry in one, centralized location. Trade show attendees have chosen to be there based on their interests, so you have a captive AND pre-qualified audience! Anyone in sales knows this is an ideal environment to find new customers. Make your trade show display a confident introduction to your business. A trade show will give you a chance to display, demonstrate, and discuss your latest products and services. The trick is to set up a booth display that makes you look like a top-notch professional and…

6 Reasons Builders & Contractors Need Jobsite Signs

Jobsite signs - If you want to gain new business while you are working on a project site, you should make sure the construction site is well identified as being done by your company. Let potential clients know the who, what and when of your building project with an eye-catching, attractive sign. Branded signage at your construction site is an important opportunity to promote your company. Construction or project site signs provide important information: Directional, Streets or Map of Site Safety Warnings Offer Project Details Promote Brand Recognition Advertise Your Business Construction jobsite signage is an excellent opportunity to promote…

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