Sebago Signworks Blog

Importance of Interior Signage

Your business branding efforts don’t stop when your logo is completed, and your website has gone live. It’s not all set once you have your street sign installed, or your office signage hung. More and more business owners are realizing how valuable their interior spaces are in relation to their branding. Continuing your branding – your logo, tagline and other identifying imagery – throughout the interior of your business spaces is significant because it allows you to visually communicate your company's message, identity, and values. Consistently putting your brand identity in front of people creates a cohesive experience. This is…

5 Reasons to Update Your Company Signs

Now is the perfect time of year to evaluate what you currently have for business signs and graphics and think about if you need some new additions or if what you have is due for some updating. Signs don’t last forever. Sometimes it’s wear and tear, and sometimes it’s business changes that require updating existing signage. Your business signs are your “silent salespeople” – they work 24 hours a day, 365 days per year for your business. So it’s definitely important to make sure they are correct and put forward the best image possible for your business! How long has…

Spring Clean Your Business Signage

Keep your brand image sparkling with clean outdoor signage! As we look forward to warmer weather with the arrival of spring, be sure to include your outdoor business signs in your spring cleaning plans! Winter weather really takes its toll on outdoor business signs. Clean, well-maintained signage will last longer and certainly represent your business better. A tidy, clean storefront or business office will better attract customers. The best first impression with potential customers starts with clean outdoor signs. Importance of Keeping Your Business Signage Clean Outside dirt and grime build up on sign surfaces. This not only detracts from…

Our Family Business is Growing!

Sebago Signworks Welcomes 3rd Generation – Meghan Fahie Sebago Signworks is very excited to announce our latest team member – Meghan Fahie. Her last name may sound familiar – her dad is SSW owner Devin Fahie. Meghan represents the 3rd generation of our family business, which was established by her grandparents over 25 years ago. Meghan joins us as the Operations Manager. She will handle the day-to-day operations of the business, managing the office, project schedule, and customer service needs. This role will help ease the responsibilities of her dad, Devin, considerably, as he’s tried to manage both the business,…

Vehicle Advertising: WOW!! Check Out the Latest Statistics

Vehicle Advertising - Whether you’re driving a compact car, a big truck with a trailer, or a van – if you utilize vehicle advertising you have a major presence when you’re driving down the road. If you own a business and you don’t have your vehicles visually representing your business – you are missing out on a HUGE marketing opportunity! We refer to vehicle advertising – getting your vehicle wrapped or branded using decals and lettering – as a moving billboard for your business. Think about it. You drive by hundreds, if not more, cars and trucks on the road…

Vehicle Wraps & Lettering Decals: What’s The Difference?

There’s no question that we are inundated with advertisements all day, every day. As a matter of fact, it’s estimated that the average person in the U.S. is exposed to between 6,000 and 10,000 ads every day. WOW! Do you remember the last 10 ads you saw? So what’s a business to do to get noticed these days?! Regardless of the staggering number of business competing for consumer attention, a business still needs to do something to market and advertise their products and services. What can you do to make an impression so you aren’t lost in the crowd? One…

5 Holiday Sign Tips

Holiday Sign Tips - With more people out shopping and running errands during the Christmas season, make sure they are noticing your business. For many retailers, the holidays represent an average of 20 – 40% of annual sales. Even if you aren’t a retail store, you can take advantage of the extra traffic around your business by advertising with good signage. The key to good Christmas signs is that they stand out with a design that is original, clever, and eye-catching. Focus on color, creativity, and be sure to get your brand message front and center. Working with an experienced…

Get Your Exterior Signs Ready for Winter

Harsh Maine winter can really take its toll on outdoor items like business signs. There are several steps you can take to protect outdoor signage from harsh weather. Even if most exterior signs are made with durable, weather resistant materials, winter brings on a lot of threats to your signage. Cold weather is harsh, add to that the freeze-thaw cycles and ice buildup, and your outdoor signs can really take a beating over the course of a winter season. To help protect your outdoor signage, we have come up with some tips on how to prepare for winter: Consider Location Signs in open…

Vehicle Wraps – What to Know Before You Get Wrapped

Vehicle advertising is a highly cost effective way to advertise your business 24/7! Vehicle Wraps - With the advancements in sign materials and options, vehicle wraps have become a very popular way to promote a business. Using your car or truck to advertise your business or organization markets your brand and message every day, all day, no matter where you are. What is Vehicle Wrapping? Vehicle wrapping is when you fully or partially cover your vehicle in a special vinyl film. It’s a quick way to change the look of your car without having to pay for a full…

7 Reasons Vehicle Advertising Works – Here are the Statistics to Prove It

Vehicle advertising – through vinyl wraps or lettering, is an extremely effective and cost-efficient way to advertise your business. Vehicle advertising has been proven to be one of the most successful forms of advertising available today, as evidenced by a variety of statistics that prove their effectiveness. There is no doubt that vehicle advertising reaches consumers and influences purchasing decisions. It’s considered to have one of the best ROI in marketing that businesses can do. Whether you are a small, one truck business or have a large fleet, turning your work vehicle into a moving billboard for your business is smart…

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