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Serving the Greater Portland Area for Over 25 Years
Sebago Sign Works & Vehicle Advertisting
Sebago Sign Works & Vehicle Advertisting
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Category: Sign Tips

Serving Portland, Gorham, Southern Maine and New England

Boost Holiday Traffic – Effective Sign Strategies for Businesses

The holiday season brings excitement, energy, and a rush of shoppers eager to find the perfect gifts. For businesses, it’s a prime opportunity to increase foot traffic and, ultimately, sales. As a sign shop, we know how impactful eye-catching visuals and strategic signage can be in driving people through the door. Here are our top strategies to help businesses make the most of this holiday season by attracting more foot traffic. Create Eye-Catching Holiday Window Displays Be sure you capture the attention of passerby with festive, creative window displays. During the holiday season, use your windows to showcase seasonal products,…

5 Holiday Sign Tips

Holiday Sign Tips - With more people out shopping and running errands during the Christmas season, make sure they are noticing your business. For many retailers, the holidays represent an average of 20 – 40% of annual sales. Even if you aren’t a retail store, you can take advantage of the extra traffic around your business by advertising with good signage. The key to good Christmas signs is that they stand out with a design that is original, clever, and eye-catching. Focus on color, creativity, and be sure to get your brand message front and center. Working with an experienced…

Get Your Exterior Signs Ready for Winter

Harsh Maine winter can really take its toll on outdoor items like business signs. There are several steps you can take to protect outdoor signage from harsh weather. Even if most exterior signs are made with durable, weather resistant materials, winter brings on a lot of threats to your signage. Cold weather is harsh, add to that the freeze-thaw cycles and ice buildup, and your outdoor signs can really take a beating over the course of a winter season. To help protect your outdoor signage, we have come up with some tips on how to prepare for winter: Consider Location Signs in open…

SSW Staffer Scott Marchant – My Best Advice to Customers

Scott’s role is primarily behind the scenes, leading our production efforts to make the signs we design into the finished physical product. However, he has many years of experience in sign design and production from almost every angle. Here he dishes out some of his best advice to folks about having a custom sign made: “We can take someone’s idea for a sign and make it in ways they never imagined – with highlights, shadows, color reflection, the way natural light brings out design and colors.” #1 – Less is Often More Know your consumer. Sometimes people think that the…