Serving the Greater Portland Area for Over 25 Years
Sebago Sign Works & Vehicle Advertisting
Sebago Sign Works & Vehicle Advertisting
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Vehicle Wraps & Lettering Decals: What’s The Difference?

There’s no question that we are inundated with advertisements all day, every day. As a matter of fact, it’s estimated that the average person in the U.S. is exposed to between 6,000 and 10,000 ads every day. WOW! Do you remember the last 10 ads you saw?

So what’s a business to do to get noticed these days?!

Regardless of the staggering number of business competing for consumer attention, a business still needs to do something to market and advertise their products and services. What can you do to make an impression so you aren’t lost in the crowd?

Vehicle Wraps & Lettering Decals

One of the most powerful advertising efforts that will work for any sized business is vehicle advertising. With the potential to achieve tens of thousands of impressions each day – with a remarkable 97% brand recall rate – vehicle graphics are with out doubt one of the most effective ways you can promote your business.

97% of people remember seeing a vehicle wrap advertisement.

So we know vehicle advertising works, now let’s look at options regarding using your vehicle to promote your business. No matter whether you are driving around in one truck or your business has a fleet of company vehicles, one option may work better for you over another.

When it comes to vehicle advertising, you have the choice between a vehicle wrap, a partial wrap, or utilizing lettering and graphic decals.

Vehicle Wraps & Partial Wraps

A vehicle wrap is a large, vinyl graphic that is applied directly over the surfaces of your vehicle. Wraps cover all or some of your car or truck with graphics that are custom-designed for your business and brand. Wraps are fantastic advertising because, in a relatively short period of time, the entire look of your vehicle is transformed into a moving billboard for your business. Vehicle wraps are vibrant, unique, and eye-catching branding. The other great thing about wraps is that they are 100% removable.

Vehicle Wraps & Lettering Decals

Vehicle Wraps & Lettering Decals: What’s The Difference?

Vehicle lettering is a simplified version of a wrap in that smaller vinyl decals and letters-numbers are applied to the surface of your truck or car. Lettering and decals can be applied to painted surfaces, windows and doors, or bumpers and other surfaces. If you want to simply brand your vehicle doors, or add your business name and contact information to your back window or tailgate, lettering and decals would be for you. They are still totally removable, so don’t damage your vehicle’s value or reusability.

Let’s take a quick look at those key differences, below:


Wraps are ideal for businesses looking to completely brand their vehicles with colors and images to match your brand messaging. Because wrapping a vehicle involves much larger areas, designs can be very detailed and offer the most advertising options.

When you are interested in covering smaller areas or just want to get the main points across such as contact information, decals are perfect. You can still advertise your business, even promote your branding logo, without involving your entire vehicle. When done strategically, they are still very effective.  

Vehicle Wraps & Lettering Decals: What’s The Difference?


Vehicle wraps are large, printed vinyl sheets applied over large areas of a vehicle, while decals are smaller vinyl graphics.

Vehicle Wraps & Lettering Decals: What’s The Difference?


High-quality vehicle wraps can last many years if properly maintained and cared for. Same can be said for decals-lettering, although since they have more edges exposed than larger wrap sheets, they tend to have a shorter lifespan. Exposure to weather conditions can also impact wear and tear on both wraps and lettering.


Vehicle Wraps & Lettering Decals vary in price depending on size, style, design, and other cost factors. It’s best to get a custom quote for the cost for your specific vehicle. Decals-lettering are naturally less expensive since they are smaller and use less materials. You also want to weigh the potential impact on your budget long-term since you will get the most “bang for your buck” with a wrap or partial wrap because you can send a larger, more eye-catching message so the return on investment may be higher than going with a less expensive, smaller scale decal. Sebago Signworks general costs are on our website.


Vehicle wraps require professional expertise to install so there are no bubbles or wrinkles in the application. There are a lot of technical considerations with a wrap, such as understanding the curves and varying planes of an automobile exterior. Decals-lettering are easier to apply and take less time, but a professional’s touch will ensure a smooth application with quality materials that will last.

Removal of Vehicle Wraps & Lettering Decals

Both wraps and decals-lettering is totally removable. Removal should not affect the vehicle’s paint job. Having a professional do the removal is still recommended to be sure that the tools used to do the removal doesn’t cause any harm to the paint job.

For Vehicle Advertising Pros – Choose Sebago Signworks

Depending on your business and budget, we can help you determine what type of vehicle advertising will work best for you. We can incorporate your branding into whatever you choose. If you need a design, we can help with that too! Contact Us to get started.

Vehicle Wraps & Lettering Decals: What’s The Difference?

From design to installation – we’re your vehicle advertising pros!