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Serving the Greater Portland Area for Over 25 Years
Sebago Sign Works & Vehicle Advertisting
Sebago Sign Works & Vehicle Advertisting
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Category: Business Signage

Serving Portland, Gorham, Southern Maine and New England

Why Signs are Your Business Brand’s Best Friend

Signage is a brand's best friend because it's a visible representation of your brand. Your signs help build brand awareness and attract customers, both of which increase sales. Signs make you money – and everybody likes that! Even though branding encompasses many aspects of communicating what your business is all about, your signage is one of the most important aspects of people finding your business. It’s also one of the first impressions they may get of your business. According to recent surveys, nearly 79% of consumers believe that a business's signage directly reflects the quality of the products and services it offers,…

What Your Sign Says About Your Business (and Why It Matters)

When people talk about a "business sign," they often think of the literal letters and characters hanging over a storefront. But the truth is, your business’s signage speaks far more than the words that are on it. Business signs send messages about the quality, professionalism, and trustworthiness of your business before a customer even steps through your door. A clean, well-maintained, and thoughtfully designed sign is an invitation. A broken, outdated, or poorly done sign can do just the opposite. So what does your sign say about your business? Here are some common issues with business signs and how they…

What Exactly IS Branding & Why You Should Take It Seriously

While it may seem like a trendy term, branding is actually the cornerstone of marketing a business. How can you promote what you’re selling if you can’t offer people a way to remember you? A company’s brand is actually its most valuable asset. This is why you should take steps to increase brand awareness. In today’s marketing world, branding is defined as the process of making your business known to the public (your audience), and differentiates it from competitors. Branding typically includes aesthetic elements – a visual design, phrase or idea that makes your business easy to identify. Branding really…

Importance of Interior Signage

Your business branding efforts don’t stop when your logo is completed, and your website has gone live. It’s not all set once you have your street sign installed, or your office signage hung. More and more business owners are realizing how valuable their interior spaces are in relation to their branding. Continuing your branding – your logo, tagline and other identifying imagery – throughout the interior of your business spaces is significant because it allows you to visually communicate your company's message, identity, and values. Consistently putting your brand identity in front of people creates a cohesive experience. This is…

5 Reasons to Update Your Company Signs

Now is the perfect time of year to evaluate what you currently have for business signs and graphics and think about if you need some new additions or if what you have is due for some updating. Signs don’t last forever. Sometimes it’s wear and tear, and sometimes it’s business changes that require updating existing signage. Your business signs are your “silent salespeople” – they work 24 hours a day, 365 days per year for your business. So it’s definitely important to make sure they are correct and put forward the best image possible for your business! How long has…

Spring Clean Your Business Signage

Keep your brand image sparkling with clean outdoor signage! As we look forward to warmer weather with the arrival of spring, be sure to include your outdoor business signs in your spring cleaning plans! Winter weather really takes its toll on outdoor business signs. Clean, well-maintained signage will last longer and certainly represent your business better. A tidy, clean storefront or business office will better attract customers. The best first impression with potential customers starts with clean outdoor signs. Importance of Keeping Your Business Signage Clean Outside dirt and grime build up on sign surfaces. This not only detracts from…

5 Holiday Sign Tips

Holiday Sign Tips - With more people out shopping and running errands during the Christmas season, make sure they are noticing your business. For many retailers, the holidays represent an average of 20 – 40% of annual sales. Even if you aren’t a retail store, you can take advantage of the extra traffic around your business by advertising with good signage. The key to good Christmas signs is that they stand out with a design that is original, clever, and eye-catching. Focus on color, creativity, and be sure to get your brand message front and center. Working with an experienced…

Get Your Exterior Signs Ready for Winter

Harsh Maine winter can really take its toll on outdoor items like business signs. There are several steps you can take to protect outdoor signage from harsh weather. Even if most exterior signs are made with durable, weather resistant materials, winter brings on a lot of threats to your signage. Cold weather is harsh, add to that the freeze-thaw cycles and ice buildup, and your outdoor signs can really take a beating over the course of a winter season. To help protect your outdoor signage, we have come up with some tips on how to prepare for winter: Consider Location Signs in open…

Tips for Choosing the Right Sign Company for Your Business

Finding the right sign company helps your business more than you may realize. Whether you have an outdated sign that needs replacement, or you’re opening a brand new business and need to get your signage put together, you want to make sure you choose the right sign company for your project. Business graphics are essential to building your brand and marketing your business, so your sign company is part of your marketing team. Most businesses need more than one sign: exterior signs, interior signage, warning and informational signs, ADA signage. It’s important you find the right sign company to work…

Benefits of Lobby Signs

Instead of boring plain walls or unremarkable artwork, use lobby signs to engage visitors and inform customers about who you are. Signs in your reception area – lobby signs – offer a lot of benefits to every kind of organization or company. Lobby signs make better use of bland, bare walls in your entrance or reception areas. They let people know they are in the right place, and can reinforce your branding and business graphics. You can also get creative with lobby signs by creating a company history, featured products, or project portfolio. You might just add some interesting wall…