Serving the Greater Portland Area for Over 25 Years
Sebago Sign Works & Vehicle Advertisting
Sebago Sign Works & Vehicle Advertisting
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Category: Business Signage

Serving Portland, Gorham, Southern Maine and New England

8 Ways Interior Signage Impacts Your Business

Interior signage is for more than just directions - it impacts a company's bottom line. Interior signage is more than just a way to point people in the right direction - it plays a crucial role in shaping visitor experiences, reinforcing branding, and improving functionality in any space. Whether in a retail store, office, healthcare facility, or hospitality setting, well-designed interior signage serves multiple purposes beyond giving directions. From enhancing brand identity to ensuring compliance with safety regulations, interior signage is a silent yet powerful tool. In fact, there aren't many business tools that influence both customer perception and operational…

The Power of Interior Signage: How It Can Boost Your Sales by 85%

Interior signage serves to guide visitors within a building, providing information about different areas, departments, or services. Good interior signs also reinforce a company's brand identity through visual elements such as logos, brand colors, and other distinguishing characteristics. Key Interior Signage Statistics Good interior signage has a significant impact on customer behavior and sales – 50% of shoppers cite interior signage as the reason they made a purchase. Direct Impact On Sales Good interior signage can directly boost a business's sales, with studies showing it can be responsible for up to 85% of monthly walk-in sales.  Effective interior signage has a…

Top Signage Trends for 2025

Consider these top trends influencing the sign industry this year. As we move into 2025, the sign industry continues to evolve with new technologies, sustainable materials, and creative design concepts. Businesses looking to stay visible and on top of their competition should consider these top signage trends that are shaping the industry this year. Sustainability & Eco-Friendly Materials Environmental responsibility has become a component in signage design. Businesses are looking into recycled materials, biodegradable substrates, and energy-efficient lighting. Eco-friendly inks and coatings are also gaining popularity, ensuring that signage remains vibrant without harming the environment. Companies that prioritize sustainability not…

Why Signs are Your Business Brand’s Best Friend

Signage is a brand's best friend because it's a visible representation of your brand. Your signs help build brand awareness and attract customers, both of which increase sales. Signs make you money – and everybody likes that! Even though branding encompasses many aspects of communicating what your business is all about, your signage is one of the most important aspects of people finding your business. It’s also one of the first impressions they may get of your business. According to recent surveys, nearly 79% of consumers believe that a business's signage directly reflects the quality of the products and services it offers,…

What Your Sign Says About Your Business (and Why It Matters)

When people talk about a "business sign," they often think of the literal letters and characters hanging over a storefront. But the truth is, your business’s signage speaks far more than the words that are on it. A business sign sends a message about the quality, professionalism, and trustworthiness of your business, before a customer even steps through your door. A clean, well-maintained, and thoughtfully designed sign is an invitation. A broken, outdated, or poorly done sign can do just the opposite. So what does your business sign say about your business? Here are some common issues with business signs…

What Exactly IS Branding & Why You Should Take It Seriously

While it may seem like a trendy term, branding is actually the cornerstone of marketing a business. How can you promote what you’re selling if you can’t offer people a way to remember you? A company’s brand is actually its most valuable asset. This is why you should take steps to increase brand awareness. In today’s marketing world, branding is defined as the process of making your business known to the public (your audience), and differentiates it from competitors. Branding typically includes aesthetic elements – a visual design, phrase or idea that makes your business easy to identify. Branding really…

Importance of Interior Signage

Your business branding efforts don’t stop when your logo is completed, and your website has gone live. It’s not all set once you have your street sign installed, or your office signage hung. More and more business owners are realizing how valuable their interior spaces are in relation to their branding. Continuing your branding – your logo, tagline and other identifying imagery – throughout the interior of your business spaces is significant because it allows you to visually communicate your company's message, identity, and values. Consistently putting your brand identity in front of people creates a cohesive experience. This is…

5 Reasons to Update Your Company Signs

Now is the perfect time of year to evaluate what you currently have for business signs and graphics and think about if you need some new additions or if what you have is due for some updating. Signs don’t last forever. Sometimes it’s wear and tear, and sometimes it’s business changes that require updating existing signage. Your business signs are your “silent salespeople” – they work 24 hours a day, 365 days per year for your business. So it’s definitely important to make sure they are correct and put forward the best image possible for your business! How long has…

Spring Clean Your Business Signage

Keep your brand image sparkling with clean outdoor signage! As we look forward to warmer weather with the arrival of spring, be sure to include your outdoor business signs in your spring cleaning plans! Winter weather really takes its toll on outdoor business signs. Clean, well-maintained signage will last longer and certainly represent your business better. A tidy, clean storefront or business office will better attract customers. The best first impression with potential customers starts with clean outdoor signs. Importance of Keeping Your Business Signage Clean Outside dirt and grime build up on sign surfaces. This not only detracts from…

5 Holiday Sign Tips

Holiday Sign Tips - With more people out shopping and running errands during the Christmas season, make sure they are noticing your business. For many retailers, the holidays represent an average of 20 – 40% of annual sales. Even if you aren’t a retail store, you can take advantage of the extra traffic around your business by advertising with good signage. The key to good Christmas signs is that they stand out with a design that is original, clever, and eye-catching. Focus on color, creativity, and be sure to get your brand message front and center. Working with an experienced…