Serving the Greater Portland Area for Over 25 Years
Sebago Sign Works & Vehicle Advertisting
Sebago Sign Works & Vehicle Advertisting
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Category: Business Signage

Serving Portland, Gorham, Southern Maine and New England

Preparing Your Business Signs for Fall & Winter in Maine

What every business owner should know about taking good care of their business signs in the tough Maine climate. As September turns into October here in Maine, the crisp mornings and early sunsets remind us that winter is on its way. For local businesses, it’s also a good time to think about the condition of your signage. Signs take a beating during a Maine winter – snow, ice, wind, and freezing temperatures can all shorten their lifespan if they’re not taken care of. Because your business sign is often the very first impression people get, making sure it’s ready for…

How to Beat the Summer Slump with Fresh Signage

For some businesses, summer brings an unwanted slowdown. Customers are busy with vacations, beach trips, and family activities, which can mean less foot traffic and fewer sales. The good news? The right signage can help draw eyes back to your business and keep sales moving, even during the slower months. Brighten Things Up with Seasonal Colors Summer is all about energy and vibrancy. Consider updating your storefront signs or adding new window graphics that pop with seasonal colors – think bold blues, sunny yellows, and crisp whites. A fresh splash of color can make your business look lively, welcoming, and…

Seasonal Specials? Make Them Pop with Temporary Signage

Boost Visibility and Sales this Summer with Banners, A-Frames, and Eye-Catching Displays Summer in Maine brings an energy all its own – longer days, more foot traffic, and visitors ready to explore, shop, and spend. Whether you’re running a farm stand, hosting summer events, or offering seasonal specials, temporary signage is one of the most effective (and affordable) ways to grab attention and drive business. At Sebago Signworks, we help businesses create custom signs that turn heads – and for summer promotions, temporary signage offers flexibility, visibility, and serious value. Why Temporary Signs Work Summer is all about movement –…

Catch the Eye of Summer Visitors: Wayfinding and Directional Signage Tips

Directional Signage - Summer in Maine means bustling downtowns, full parking lots, and an influx of visitors “from away.” For businesses, this is a golden opportunity to make a strong first impression – and clear, attractive wayfinding signs are a big part of that experience. Whether you run a waterfront restaurant, a busy retail shop, or a seasonal tourist attraction, helping your guests navigate easily is one of the simplest ways to enhance customer satisfaction (and encourage them to return). Here’s a look at why directional signage is so important during Maine’s busy summer season – and how to get…

8 Ways Interior Signage Impacts Your Business

Interior signage is for more than just directions - it impacts a company's bottom line. Interior signage is more than just a way to point people in the right direction - it plays a crucial role in shaping visitor experiences, reinforcing branding, and improving functionality in any space. Whether in a retail store, office, healthcare facility, or hospitality setting, well-designed interior signage serves multiple purposes beyond giving directions. From enhancing brand identity to ensuring compliance with safety regulations, interior signage is a silent yet powerful tool. In fact, there aren't many business tools that influence both customer perception and operational…

The Power of Interior Signage: How It Can Boost Your Sales by 85%

Interior signage serves to guide visitors within a building, providing information about different areas, departments, or services. Good interior signs also reinforce a company's brand identity through visual elements such as logos, brand colors, and other distinguishing characteristics. Key Interior Signage Statistics Good interior signage has a significant impact on customer behavior and sales – 50% of shoppers cite interior signage as the reason they made a purchase. Direct Impact On Sales Good interior signage can directly boost a business's sales, with studies showing it can be responsible for up to 85% of monthly walk-in sales.  Effective interior signs have a…

Top Signage Trends for 2025

Consider these top trends influencing the sign industry this year. As we move into 2025, the sign industry continues to evolve with new technologies, sustainable materials, and creative design concepts. Businesses looking to stay visible and on top of their competition should consider these top signage trends that are shaping the industry this year. Sustainability & Eco-Friendly Materials Environmental responsibility has become a component in signage design. Businesses are looking into recycled materials, biodegradable substrates, and energy-efficient lighting. Eco-friendly inks and coatings are also gaining popularity, ensuring that signage remains vibrant without harming the environment. Companies that prioritize sustainability not…

Why Signs are Your Business Brand’s Best Friend

Signage is a brand's best friend because it's a visible representation of your brand. Your signs help build brand awareness and attract customers, both of which increase sales. Signs make you money – and everybody likes that! Even though branding encompasses many aspects of communicating what your business is all about, your signage is one of the most important aspects of people finding your business. It’s also one of the first impressions they may get of your business. According to recent surveys, nearly 79% of consumers believe that a business's signage directly reflects the quality of the products and services it offers,…

What Your Sign Says About Your Business (and Why It Matters)

When people talk about a "business sign," they often think of the literal letters and characters hanging over a storefront. But the truth is, your business’s signage speaks far more than the words that are on it. A business sign sends a message about the quality, professionalism, and trustworthiness of your business, before a customer even steps through your door. A clean, well-maintained, and thoughtfully designed sign is an invitation. A broken, outdated, or poorly done sign can do just the opposite. So what does your business sign say about your business? Here are some common issues with business signs…

What Exactly IS Branding & Why You Should Take It Seriously

While it may seem like a trendy term, branding is actually the cornerstone of marketing a business. How can you promote what you’re selling if you can’t offer people a way to remember you? A company’s brand is actually its most valuable asset. This is why you should take steps to increase brand awareness. In today’s marketing world, branding is defined as the process of making your business known to the public (your audience), and differentiates it from competitors. Branding typically includes aesthetic elements – a visual design, phrase or idea that makes your business easy to identify. Branding really…