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Serving the Greater Portland Area for Over 25 Years
Sebago Sign Works & Vehicle Advertisting
Sebago Sign Works & Vehicle Advertisting
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Category: Business Graphics

Serving Portland, Gorham, Southern Maine and New England

What Your Sign Says About Your Business (and Why It Matters)

When people talk about a "business sign," they often think of the literal letters and characters hanging over a storefront. But the truth is, your business’s signage speaks far more than the words that are on it. A business sign sends a message about the quality, professionalism, and trustworthiness of your business, before a customer even steps through your door. A clean, well-maintained, and thoughtfully designed sign is an invitation. A broken, outdated, or poorly done sign can do just the opposite. So what does your business sign say about your business? Here are some common issues with business signs…

What Exactly IS Branding & Why You Should Take It Seriously

While it may seem like a trendy term, branding is actually the cornerstone of marketing a business. How can you promote what you’re selling if you can’t offer people a way to remember you? A company’s brand is actually its most valuable asset. This is why you should take steps to increase brand awareness. In today’s marketing world, branding is defined as the process of making your business known to the public (your audience), and differentiates it from competitors. Branding typically includes aesthetic elements – a visual design, phrase or idea that makes your business easy to identify. Branding really…

Importance of Interior Signage

Your business branding efforts don’t stop when your logo is completed, and your website has gone live. It’s not all set once you have your street sign installed, or your office signage hung. More and more business owners are realizing how valuable their interior spaces are in relation to their branding. Continuing your branding – your logo, tagline and other identifying imagery – throughout the interior of your business spaces is significant because it allows you to visually communicate your company's message, identity, and values. Consistently putting your brand identity in front of people creates a cohesive experience. This is…

7 Reasons Vehicle Advertising Works – Here are the Statistics to Prove It

Vehicle advertising – through vinyl wraps or lettering, is an extremely effective and cost-efficient way to advertise your business. Vehicle advertising has been proven to be one of the most successful forms of advertising available today, as evidenced by a variety of statistics that prove their effectiveness. There is no doubt that vehicle advertising reaches consumers and influences purchasing decisions. It’s considered to have one of the best ROI in marketing that businesses can do. Whether you are a small, one truck business or have a large fleet, turning your work vehicle into a moving billboard for your business is smart…

Tips for Choosing the Right Sign Company for Your Business

Finding the right sign company helps your business more than you may realize. Whether you have an outdated sign that needs replacement, or you’re opening a brand new business and need to get your signage put together, you want to make sure you choose the right sign company for your project. Business graphics are essential to building your brand and marketing your business, so your sign company is part of your marketing team. Most businesses need more than one sign: exterior signs, interior signage, warning and informational signs, ADA signage. It’s important you find the right sign company to work…

The Simple (But Effective!) Way Small Businesses Can Compete with the Big Brands

You don’t have to have the budget of a large franchise to effectively compete with them – we know a trick! Every small and local business owner knows that their competition isn’t limited to fellow small businesses. There are giant brands represented in cities and towns across the country, meaning you’re left to compete with other local shops plus the corporations with big marketing budgets and even bigger name recognition. Every small company has lost business to a large franchise business. Often, it’s only because larger companies look better and people perceive them as more trustworthy. For some reason, when…

Why Contractor Vehicle Advertising is KEY to Your Advertising

If you are a contractor vehicle advertising is essential. Getting your work vehicles lettered or wrapped with your business logo and contact information is the #1 MARKETING EFFORT you need to be doing! Vehicle lettering and advertising is the most effective and efficient form of outdoor advertising. If you are a builder or an independent service provider, we know you are on the road, driving from place to place A LOT. Going to job sites, delivering materials to clients, doing estimates, picking up supplies – you put the miles on your work vehicle. During all these hours on the road,…

6 BIG Benefits of Interior Signage

Nearly 79% of consumers polled believe that signage reflects the quality of a business and the product or service offered. Many business owners think only exterior signage has a real impact on their business and is, therefore, worth the expense. While it’s definitely true that you need good exterior signage to draw customers into your business, interior signage has many advantages that directly impact your bottom line. Interior signage improves the overall customer experience, increasing the likelihood that visitors will return. Having a wide range of interior signage made for your business is very important. You also don’t want to go the…

7 Powerful Ways to Use Wall Graphics in Your Business

Wall Graphics and Environmental signage creates a pleasant experience while keeping visitors informed. Wall Graphics - The interiors of a business offer great marketing and brand messaging opportunities that often go untapped. Instead of boring, plain walls, why not grab the attention of visitors and your employees with interesting visual displays or graphics? Corporate wall graphics and wall wraps are extremely versatile. There are many creative options – promote your logo and branding, display company history or projects, offer inspiring or motivational quotes, or simply add the visual interest of an outdoor scene. Anything is better than looking at blank…

Dimensional Signage Ranked the MOST Effective Business Sign Choice

Dimensional Signage - The #1 goal when choosing a sign for your business is to go with something that will stand out and grab the attention of passersby. The choices in commercial signage for your business can be overwhelming. There are more materials, styles and shapes, sizes and colors, and features to choose from than ever before. Technological advances have not only advanced sign options, but the processes we use to create signage. Today, we can design and craft just about anything a customer can dream up. Worth the Investment Business signs can be a big investment. However, they are…