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Serving the Greater Portland Area for Over 25 Years
Sebago Sign Works & Vehicle Advertisting
Sebago Sign Works & Vehicle Advertisting
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Category: Business Branding

Serving Portland, Gorham, Southern Maine and New England

Business Down? We Have the Answer!

We know simple, affordable tricks to get your business noticed. We've heard from some customers that business has been down recently. Blame it on the economy, an election year, whatever comes to mind, but there ARE affordable efforts you can make when business slacks off a bit. Drawing More Attention to Your Business = More Customers The key to drawing more customers to your business is to capture their attention. You have to make your business stand out, and get their interest before one of your competitors does. We’ve got a simple, affordable solution to capture the attention of your…

Why Signs are Your Business Brand’s Best Friend

Signage is a brand's best friend because it's a visible representation of your brand. Your signs help build brand awareness and attract customers, both of which increase sales. Signs make you money – and everybody likes that! Even though branding encompasses many aspects of communicating what your business is all about, your signage is one of the most important aspects of people finding your business. It’s also one of the first impressions they may get of your business. According to recent surveys, nearly 79% of consumers believe that a business's signage directly reflects the quality of the products and services it offers,…

What Your Sign Says About Your Business (and Why It Matters)

When people talk about a "business sign," they often think of the literal letters and characters hanging over a storefront. But the truth is, your business’s signage speaks far more than the words that are on it. A business sign sends a message about the quality, professionalism, and trustworthiness of your business, before a customer even steps through your door. A clean, well-maintained, and thoughtfully designed sign is an invitation. A broken, outdated, or poorly done sign can do just the opposite. So what does your business sign say about your business? Here are some common issues with business signs…

What Exactly IS Branding & Why You Should Take It Seriously

While it may seem like a trendy term, branding is actually the cornerstone of marketing a business. How can you promote what you’re selling if you can’t offer people a way to remember you? A company’s brand is actually its most valuable asset. This is why you should take steps to increase brand awareness. In today’s marketing world, branding is defined as the process of making your business known to the public (your audience), and differentiates it from competitors. Branding typically includes aesthetic elements – a visual design, phrase or idea that makes your business easy to identify. Branding really…

Importance of Interior Signage

Your business branding efforts don’t stop when your logo is completed, and your website has gone live. It’s not all set once you have your street sign installed, or your office signage hung. More and more business owners are realizing how valuable their interior spaces are in relation to their branding. Continuing your branding – your logo, tagline and other identifying imagery – throughout the interior of your business spaces is significant because it allows you to visually communicate your company's message, identity, and values. Consistently putting your brand identity in front of people creates a cohesive experience. This is…

Tips for Choosing the Right Sign Company for Your Business

Finding the right sign company helps your business more than you may realize. Whether you have an outdated sign that needs replacement, or you’re opening a brand new business and need to get your signage put together, you want to make sure you choose the right sign company for your project. Business graphics are essential to building your brand and marketing your business, so your sign company is part of your marketing team. Most businesses need more than one sign: exterior signs, interior signage, warning and informational signs, ADA signage. It’s important you find the right sign company to work…

The Simple (But Effective!) Way Small Businesses Can Compete with the Big Brands

You don’t have to have the budget of a large franchise to effectively compete with them – we know a trick! Every small and local business owner knows that their competition isn’t limited to fellow small businesses. There are giant brands represented in cities and towns across the country, meaning you’re left to compete with other local shops plus the corporations with big marketing budgets and even bigger name recognition. Every small company has lost business to a large franchise business. Often, it’s only because larger companies look better and people perceive them as more trustworthy. For some reason, when…