Sebago Signworks Blog

8 Ways Interior Signage Impacts Your Business

Interior signage is for more than just directions - it impacts a company's bottom line. Interior signage is more than just a way to point people in the right direction - it plays a crucial role in shaping visitor experiences, reinforcing branding, and improving functionality in any space. Whether in a retail store, office, healthcare facility, or hospitality setting, well-designed interior signage serves multiple purposes beyond giving directions. From enhancing brand identity to ensuring compliance with safety regulations, interior signage is a silent yet powerful tool. In fact, there aren't many business tools that influence both customer perception and operational…

The Power of Interior Signage: How It Can Boost Your Sales by 85%

Interior signage serves to guide visitors within a building, providing information about different areas, departments, or services. Good interior signs also reinforce a company's brand identity through visual elements such as logos, brand colors, and other distinguishing characteristics. Key Interior Signage Statistics Good interior signage has a significant impact on customer behavior and sales – 50% of shoppers cite interior signage as the reason they made a purchase. Direct Impact On Sales Good interior signage can directly boost a business's sales, with studies showing it can be responsible for up to 85% of monthly walk-in sales. Effective interior signage has a…

Top Signage Trends for 2025

Consider these top trends influencing the sign industry this year. As we move into 2025, the sign industry continues to evolve with new technologies, sustainable materials, and creative design concepts. Businesses looking to stay visible and on top of their competition should consider these top signage trends that are shaping the industry this year. Sustainability & Eco-Friendly Materials Environmental responsibility has become a component in signage design. Businesses are looking into recycled materials, biodegradable substrates, and energy-efficient lighting. Eco-friendly inks and coatings are also gaining popularity, ensuring that signage remains vibrant without harming the environment. Companies that prioritize sustainability not…

Boost Holiday Traffic – Effective Sign Strategies for Businesses

The holiday season brings excitement, energy, and a rush of shoppers eager to find the perfect gifts. For businesses, it’s a prime opportunity to increase foot traffic and, ultimately, sales. As a sign shop, we know how impactful eye-catching visuals and strategic signage can be in driving people through the door. Here are our top strategies to help businesses make the most of this holiday season by attracting more foot traffic. Create Eye-Catching Holiday Window Displays Be sure you capture the attention of passerby with festive, creative window displays. During the holiday season, use your windows to showcase seasonal products,…

Boost Your Business with Vehicle Wraps: A Cost-Effective and Eye-Catching Advertising Solution

Every business is searching for an effective way to advertise in today’s competitive marketplace. We all want and need to stand out. An innovative option that often goes underutilized is vehicle wraps. For business owners looking to increase their visibility without breaking the bank, wraps offer a unique and impactful way to reach customers. Vehicle wraps will work to advertise virtually any business. Let’s look at the key advantages of vehicle wraps and why they’re a smart choice for business advertising: High Visibility & Mobile Advertising Unlike stationary ads, vehicle wraps turn your business’s message into a moving billboard. Wrapped…

Business Down? We Have the Answer!

We know simple, affordable tricks to get your business noticed. We've heard from some customers that business has been down recently. Blame it on the economy, an election year, whatever comes to mind, but there ARE affordable efforts you can make when business slacks off a bit. Drawing More Attention to Your Business = More Customers The key to drawing more customers to your business is to capture their attention. You have to make your business stand out, and get their interest before one of your competitors does. We’ve got a simple, affordable solution to capture the attention of your…

Why Signs are Your Business Brand’s Best Friend

Signage is a brand's best friend because it's a visible representation of your brand. Your signs help build brand awareness and attract customers, both of which increase sales. Signs make you money – and everybody likes that! Even though branding encompasses many aspects of communicating what your business is all about, your signage is one of the most important aspects of people finding your business. It’s also one of the first impressions they may get of your business. According to recent surveys, nearly 79% of consumers believe that a business's signage directly reflects the quality of the products and services it offers,…

What Your Sign Says About Your Business (and Why It Matters)

When people talk about a "business sign," they often think of the literal letters and characters hanging over a storefront. But the truth is, your business’s signage speaks far more than the words that are on it. A business sign sends a message about the quality, professionalism, and trustworthiness of your business, before a customer even steps through your door. A clean, well-maintained, and thoughtfully designed sign is an invitation. A broken, outdated, or poorly done sign can do just the opposite. So what does your business sign say about your business? Here are some common issues with business signs…

What Exactly IS Branding & Why You Should Take It Seriously

While it may seem like a trendy term, branding is actually the cornerstone of marketing a business. How can you promote what you’re selling if you can’t offer people a way to remember you? A company’s brand is actually its most valuable asset. This is why you should take steps to increase brand awareness. In today’s marketing world, branding is defined as the process of making your business known to the public (your audience), and differentiates it from competitors. Branding typically includes aesthetic elements – a visual design, phrase or idea that makes your business easy to identify. Branding really…

Importance of Interior Signage

Your business branding efforts don’t stop when your logo is completed, and your website has gone live. It’s not all set once you have your street sign installed, or your office signage hung. More and more business owners are realizing how valuable their interior spaces are in relation to their branding. Continuing your branding – your logo, tagline and other identifying imagery – throughout the interior of your business spaces is significant because it allows you to visually communicate your company's message, identity, and values. Consistently putting your brand identity in front of people creates a cohesive experience. This is…

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