Sebago Signworks Blog

Boost Holiday Traffic – Effective Sign Strategies for Businesses

The holiday season brings excitement, energy, and a rush of shoppers eager to find the perfect gifts. For businesses, it’s a prime opportunity to increase foot traffic and, ultimately, sales. As a sign shop, we know how impactful eye-catching visuals and strategic signage can be in driving people through the door. Here are our top strategies to help businesses make the most of this holiday season by attracting more foot traffic. Create Eye-Catching Holiday Window Displays Be sure you capture the attention of passerby with festive, creative window displays. During the holiday season, use your windows to showcase seasonal products,…

Boost Your Business with Vehicle Wraps: A Cost-Effective and Eye-Catching Advertising Solution

Every business is searching for an effective way to advertise in today’s competitive marketplace. We all want and need to stand out. An innovative option that often goes underutilized is vehicle wraps. For business owners looking to increase their visibility without breaking the bank, wraps offer a unique and impactful way to reach customers. Vehicle wraps will work to advertise virtually any business. Let’s look at the key advantages of vehicle wraps and why they’re a smart choice for business advertising: High Visibility & Mobile Advertising Unlike stationary ads, vehicle wraps turn your business’s message into a moving billboard. Wrapped…

Business Down? We Have the Answer!

We know simple, affordable tricks to get your business noticed. We've heard from some customers that business has been down recently. Blame it on the economy, an election year, whatever comes to mind, but there ARE affordable efforts you can make when business slacks off a bit. Drawing More Attention to Your Business = More Customers The key to drawing more customers to your business is to capture their attention. You have to make your business stand out, and get their interest before one of your competitors does. We’ve got a simple, affordable solution to capture the attention of your…

Why Signs are Your Business Brand’s Best Friend

Signage is a brand's best friend because it's a visible representation of your brand. Your signs help build brand awareness and attract customers, both of which increase sales. Signs make you money – and everybody likes that! Even though branding encompasses many aspects of communicating what your business is all about, your signage is one of the most important aspects of people finding your business. It’s also one of the first impressions they may get of your business. According to recent surveys, nearly 79% of consumers believe that a business's signage directly reflects the quality of the products and services it offers,…

What Your Sign Says About Your Business (and Why It Matters)

When people talk about a "business sign," they often think of the literal letters and characters hanging over a storefront. But the truth is, your business’s signage speaks far more than the words that are on it. A business sign sends a message about the quality, professionalism, and trustworthiness of your business, before a customer even steps through your door. A clean, well-maintained, and thoughtfully designed sign is an invitation. A broken, outdated, or poorly done sign can do just the opposite. So what does your business sign say about your business? Here are some common issues with business signs…

What Exactly IS Branding & Why You Should Take It Seriously

While it may seem like a trendy term, branding is actually the cornerstone of marketing a business. How can you promote what you’re selling if you can’t offer people a way to remember you? A company’s brand is actually its most valuable asset. This is why you should take steps to increase brand awareness. In today’s marketing world, branding is defined as the process of making your business known to the public (your audience), and differentiates it from competitors. Branding typically includes aesthetic elements – a visual design, phrase or idea that makes your business easy to identify. Branding really…

Importance of Interior Signage

Your business branding efforts don’t stop when your logo is completed, and your website has gone live. It’s not all set once you have your street sign installed, or your office signage hung. More and more business owners are realizing how valuable their interior spaces are in relation to their branding. Continuing your branding – your logo, tagline and other identifying imagery – throughout the interior of your business spaces is significant because it allows you to visually communicate your company's message, identity, and values. Consistently putting your brand identity in front of people creates a cohesive experience. This is…

5 Reasons to Update Your Company Signs

Now is the perfect time of year to evaluate what you currently have for business signs and graphics and think about if you need some new additions or if what you have is due for some updating. Signs don’t last forever. Sometimes it’s wear and tear, and sometimes it’s business changes that require updating existing signage. Your business signs are your “silent salespeople” – they work 24 hours a day, 365 days per year for your business. So it’s definitely important to make sure they are correct and put forward the best image possible for your business! How long has…

Spring Clean Your Business Signage

Keep your brand image sparkling with clean outdoor signage! As we look forward to warmer weather with the arrival of spring, be sure to include your outdoor business signs in your spring cleaning plans! Winter weather really takes its toll on outdoor business signs. Clean, well-maintained signage will last longer and certainly represent your business better. A tidy, clean storefront or business office will better attract customers. The best first impression with potential customers starts with clean outdoor signs. Importance of Keeping Your Business Signage Clean Outside dirt and grime build up on sign surfaces. This not only detracts from…

Our Family Business is Growing!

Sebago Signworks Welcomes 3rd Generation – Meghan Fahie Sebago Signworks is very excited to announce our latest team member – Meghan Fahie. Her last name may sound familiar – her dad is SSW owner Devin Fahie. Meghan represents the 3rd generation of our family business, which was established by her grandparents over 25 years ago. Meghan joins us as the Operations Manager. She will handle the day-to-day operations of the business, managing the office, project schedule, and customer service needs. This role will help ease the responsibilities of her dad, Devin, considerably, as he’s tried to manage both the business,…

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