While it may seem like a trendy term, branding is actually the cornerstone of marketing a business. How can you promote what you’re selling if you can’t offer people a way to remember you? A company’s brand is actually its most valuable asset. This is why you should take steps to increase brand awareness.
In today’s marketing world, branding is defined as the process of making your business known to the public (your audience), and differentiates it from competitors. Branding typically includes aesthetic elements – a visual design, phrase or idea that makes your business easy to identify. Branding really doesn’t just stop there, however. It’s far more than the visual “package” you present your business in.
The idea of a company’s brand is really a whole concept that encompasses your company’s overall message to the world. It includes your values, what you stand for, your company culture. This is why when a company’s brand takes a serious hit, the whole company is at risk. So it’s not just trendy BS after all.
“Brands are essentially patterns of familiarity, meaning, fondness, and reassurance that exist in the minds of people.” – Tom Goodwin
When you have a strong and well-defined brand, it is easier for customers to recognize and remember your business. This is called brand recognition and it’s priceless.
75% of consumers recognize a brand by its logo. A signature color in a logo can increase the chances of consumers recognizing a brand by 80%.
Branding influences how the public and your customers perceive your company. This directly impacts their decision to purchase from you. It’s worth building a strong, positive brand.
Consumers believe that signage reflects a business’s quality and the products and services it offers. 72.2% of respondents believe that good signage is more important than social media or newspaper advertisements.
As mentioned earlier, a strong brand is the foundation for marketing. When you have this, it’s easier to communicate your marketing message and target the right audiences.
85% of consumers are drawn to bright and colorful signage, and 83.2% say that text is an essential element of good signage.
Branding shares who you are and what you are about as a company, your company values. When customers can connect to your values, they are more likely to stay loyal to your company and be repeat customers.
75% of consumers have purchased something because a sign caught their eye. 70.5% of respondents would be less likely to enter a business that didn’t have a sign.
When you clearly differentiate your business from your competitors, you will stand out when consumers have to make a choice where to buy. A strong brand defines you as the better choice, driving more sales.
A clear and consistent brand message will create a feeling of reliability and authenticity. It makes your business more professional and believable. It encourages customers to believe in your company, and, therefore, what you are selling.
Brand trust is a key factor in a consumer’s purchasing behavior. 81% of consumers say that brand trust is a deciding factor when making a purchase decision.
At Sebago Signworks, we can work with your existing branding or help you develop new branding materials. Our graphic designers can work with you to get your brand messaging on signs, vehicles, walls and windows! Just get in touch with us!