Your business branding efforts don’t stop when your logo is completed, and your website has gone live. It’s not all set once you have your street sign installed, or your office signage hung. More and more business owners are realizing how valuable their interior spaces are in relation to their branding.
Continuing your branding – your logo, tagline and other identifying imagery – throughout the interior of your business spaces is significant because it allows you to visually communicate your company’s message, identity, and values. Consistently putting your brand identity in front of people creates a cohesive experience. This is shown to improve brand perception, build brand trust, and can even lead to increased customer loyalty and employee satisfaction. At a minimum it will differentiate your business from competitors all day, every day. And it will create a unique atmosphere within your business space.
Interior branding can have a real impact on your brand identity. Instead of very quickly interacting with your brand while seeing your sign as someone drives by, or quickly in an advertisement, they are sitting in your lobby, comfortably, looking at and possibly reading about your business. Your interior sets the tone for customer interactions, so use it to reinforce your business’ brand values and messaging.
An interior that is visually attractive, engaging and well-branded will create a positive first impression. It makes customers and visitors feel welcomed and connected to your brand from the moment they come in.
Your business interior plays a big role in your business operations, so by including your physical space with your branding (logo, colors, messaging), you are reinforcing your brand image within another important access point to your audience.
Don’t underestimate the impact employees have on your brand, and that your branding has on your employees. One should reflect the other, so it doesn’t make sense for your branding to stop at the door. Your business spaces should reflect your company’s culture, which can boost employee morale and productivity.
When you take the time and resources to thoughtfully design and brand your interior, it conveys a level of professionalism, and that you are a business that is here to stay. This will build trust with potential customers.
When you add interior branding and signage, these unique design elements make you stand out from your competitors in the market. ALL businesses need to be distinguishing themselves from their competitors.
All business signage is part of your marketing efforts. Don’t waste the opportunity that your interior spaces offer. They provide a canvas to visually display your brand which will only enrich your marketing efforts.
We’ve done lots of interior signage and branding project for customers and we’d love to help you liven up your business interior! CONTACT US to schedule a time to talk!