Summer in Maine means bustling downtowns, full parking lots, and an influx of visitors “from away.” For businesses, this is a golden opportunity to make a strong first impression – and clear, attractive wayfinding signs are a big part of that experience. Whether you run a waterfront restaurant, a busy retail shop, or a seasonal tourist attraction, helping your guests navigate easily is one of the simplest ways to enhance customer satisfaction (and encourage them to return). Here’s a look at why directional signage is so important during Maine’s busy summer season – and how to get it right: The…
