Maine winters don’t exactly invite people to stroll around town. Short days, early sunsets, and cold weather can slow foot traffic to a crawl. But a quiet season doesn’t have to mean a quiet business. With the right seasonal or holiday signage, you can stay visible, memorable, and connected to your community – even when the sidewalks are a bit slushy.
Thoughtful seasonal signage also signals personality and care. Whether it’s a warm welcome sign, a festive window graphic, or a sparkly sidewalk display, the right visual can catch a passerby’s eye even in low-light winter conditions. In a season where businesses can fade into the gray, a standout sign helps you rise above it.
Seasonal signage is a great way to liven up your building’s look both inside and out, but it’s more than just that. It helps shape people’s perception of your business, and that impacts your brand. Warm and festive seasonal signs makes your company look more spirited and welcoming, and it can make customers feel cared about that you make the effort. Holiday signs show both potential and existing customers that your business is down to earth and engaged with customers, drawing people in when they might otherwise just keep driving by.
Seasonal signs also give you another opportunity to reinforce your branding and build recognition. When you create winter signage that reflects your business’s colors, logo, and overall aesthetic, it strengthens the professionalism of your brand. It shows that no matter how dark (and miserable) the season may be, you still pay attention to the details and are actively engaged with your customers.
Winter weather can make it more difficult for customers to find you. But fear not! Sebago Signworks can help you stand out.
Just a few ideas include:
Clear, attractive signage ensures customers can find you easily and come away from your business with the best experience possible.
Attention grabbing exterior signs help your business stand out in the gray winter months. Promotional specials for winter or the holidays, advertised with temporary and portable signage can showcase seasonal specials without taking up permanent real estate.
Custom window and wall graphics can add some fun festive flair. Sebago Signworks can design durable graphics that highlight seasonal information and help persuade people walking by to give your business more than just a passing glance.
Once inside, interior signage solidifies the customer experience. Sebago Signworks can help make sure your holiday design stays consistent both outside and inside. Interior signage should always be consistent with your branding, including your logo, colors and other branding specifics. Spice up your interior this winter with festive holiday signs or a winter display. And don’t forget important interior wayfinding and ADA signage – that should always be plentiful so your customers can find their way around efficiently and safely.
Nasty weather doesn’t stop Maine business owners, so make sure you’re advertising your business all year round with a vehicle wrap or lettering from Sebago Signworks! When you think about gift wrapping this year – think about wrapping your work vehicle as the best gift you can give your business!
For Maine businesses, there are a few things to consider when thinking about seasonal signs:
Seasonal signage isn’t just easy on the eye. It’s a great tool for engaging customers and attracting new customers during Maine’s quieter months.
Let’s talk about how we can help make your business more visible during the long, dark days of winter!
