Summer in Maine means bustling downtowns, full parking lots, and an influx of visitors “from away.” For businesses, this is a golden opportunity to make a strong first impression – and clear, attractive wayfinding signs are a big part of that experience.
Whether you run a waterfront restaurant, a busy retail shop, or a seasonal tourist attraction, helping your guests navigate easily is one of the simplest ways to enhance customer satisfaction (and encourage them to return).
Here’s a look at why directional signage is so important during Maine’s busy summer season – and how to get it right:
When visitors arrive at your location, they’re often juggling directions, scanning for parking, or wrangling kids and gear. A confusing or poorly marked property can quickly turn excitement into frustration.
Good wayfinding signs make your business feel welcoming and professional. They guide visitors to where they need to go smoothy – whether that’s the front entrance, guest check-in, restrooms, or an event space – reducing confusion and creating a sense of comfort right from the start.
When someone’s experience with your business gets off to an easy and comfortable start right away, you’ve already started to establish a level of trust with them.
Your sign should be easy to read at a glance. Choose simple, straightforward wording, clear arrows, and avoid unnecessary clutter. Remember that visitors may be viewing signs quickly while driving or walking. Choose only essential information to put on this type of signs.
Summer sun creates glare, while trees and busy backgrounds can make signs harder to see. High-contrast colors, bold fonts, and non-reflective finishes will help keep your signs visible in all conditions.
Wayfinding signs don’t have to be boring. Be sure to include your logo, and use your brand colors, fonts, and style elements so that even directional signs contribute to your overall brand recognition and leave a lasting impression.
Summer in Maine means lots of strong sun, humidity and salty air near the coast, and summer thunderstorms. Using materials designed to withstand the elements ensure your signs stay vibrant and legible throughout the season and beyond.
Parking Lot and Entry Signs: Directing visitors to the correct entrance or parking area sets the tone immediately and reduces congestion.
Trail and Path Markers: For parks and marinas, clear trail markers and dock signs improve safety and make exploring more enjoyable.
Informational Signs: Map boards and “You Are Here” signs help visitors orient themselves, especially in larger outdoor spaces.
Temporary or Seasonal Signs: Events, festivals, and pop-up markets often need temporary wayfinding solutions. Banners, A-frame signs, and portable panels work well for these situations.
At Sebago Signworks, we believe that great signage is about more than just aesthetics – it’s about guiding people effortlessly to and through your business. Good signs enhance visitors’ overall experience with your business. When people can move confidently through your space, they’re more likely to stay longer, spend more, and share positive reviews.
Whether you need permanent directional signs, seasonal event signage, or a complete wayfinding overhaul, our team can help you design and install signs that work as hard as you do this summer!
