Interior signage serves to guide visitors within a building, providing information about different areas, departments, or services. Good interior signs also reinforce a company’s brand identity through visual elements such as logos, brand colors, and other distinguishing characteristics.
Good interior signage has a significant impact on customer behavior and sales – 50% of shoppers cite interior signage as the reason they made a purchase.
Good interior signage can directly boost a business’s sales, with studies showing it can be responsible for up to 85% of monthly walk-in sales.
Effective interior signage has a powerful impact on sales performance. Clear, attractive, and strategically placed signage can direct customers to promotions, new arrivals, and best-selling products, increasing purchase likelihood.
Signage is not just functional – it shapes how customers view a business. About 68% of consumers associate the quality of a store’s signage with the quality of its products and services. Poor signage can create a negative impression, while high-quality, well-maintained signage reinforces professionalism, trust, and brand credibility.
Nearly 30% of customers make purchasing decisions based on information gathered from in-store signage.
In-store signage plays a significant role in customer decision-making. Shoppers rely on signage for product information, pricing, and promotions, directly influencing their purchasing choices. Whether it’s wayfinding signs, promotional displays, or product descriptions, well-crafted signage ensures customers find what they need and feel confident in their buying decisions.
As you can see, interior signage plays a vital role in influencing customer behavior as well as driving sales. These statistics prove their effectiveness in guiding customers and encouraging spending. Well-designed signs can create a seamless purchasing experience, boosting both customer satisfaction and business revenue.
Source: The Sign Research Foundation
