Signage is a brand’s best friend because it’s a visible representation of your brand. Your signs help build brand awareness and attract customers, both of which increase sales. Signs make you money – and everybody likes that!
Even though branding encompasses many aspects of communicating what your business is all about, your signage is one of the most important aspects of people finding your business. It’s also one of the first impressions they may get of your business.
According to recent surveys, nearly 79% of consumers believe that a business’s signage directly reflects the quality of the products and services it offers, meaning a well-designed and maintained sign is perceived as a positive indicator of a business’s overall quality.
Branding and signage go hand-in-hand in identifying your business, locating your business, and growing your business. You want your brand to become familiar to consumers, so well-placed signage, with your logo and brand message, are crucial to your business’s success.
Signage is a direct way to communicate your brand’s message and image. The quality, clarity, and visual style of your signs can help people form an impression of your business. Professionally designed and produced signs send a professional message of a quality company. When they are well-designed, people will remember you.
Signage can help attract new customers and increase sales. When consumers have a positive response to your signage, they will be more likely to step inside and buy something.
Around 75% reported purchasing something in the past because a sign caught their eye.
Signage is one of the key ways companies build brand awareness. A well-designed sign is easy to recognize and remember. Good signage will make your business more visible to potential customers. Signs work for you 24/7, every day of the year. With a good sign, chances are that consumers will remember your business when they need your products or services.
The more consumers come into contact with your brand, the more they will trust it. Therefore, consistent signage is important across all channels to attract customers to your brand and to build brand loyalty.
Each time someone experiences your signage, it helps to keep your brand in their mind. This can make your business the go-to choice when they need your services.
Signage can help reinforce your brand’s image and create associations with your brand. For example, you can use logo images or colors, and keywords or a tagline to create associations that bring your signage (and consequently your business) to mind.
A little more than 76% of consumers visit a store or business due to attractive signage.
Signage can be a low-cost way to advertise your brand. Again, signs work for you every day of the year. No other advertising does that. Signs are typically not as costly as many business expenses, but when you figure the cost out based on that, they’re a downright bargain!
70.5% of consumers are less likely to enter a business that doesn’t have a sign.
Outside of the signs you put on or in your business location, you can benefit from signage in your community as well. Promote your brand in as many places as possible in your community to build your brand recognition in your local area.
Advertising your business through signage in your community might take the form of displaying banners for your business at the local sports stadium. Businesses are usually allowed to post a banner or sign when they sponsor community fundraising and sporting events. This type of effort builds brand recognition, and lets local consumers know you are invested in your community.
Invest in signs that are done professionally out of top quality materials. These signs will last, and represent your brand’s professionalism, quality, creativity, and meet marketing goals. Your signs are a reflection of your business, so they are worth doing with care.
66% of consumers have a poor opinion of a business because of its signage.
Hopefully, we’ve convinced you that excellent signage and branding go hand-in-hand in establishing your brand. CONTACT US to learn more about how your signage can help your bottom line!