7 Reasons Vehicle Advertising Works – Here are the Statistics to Prove It

Vehicle advertising – through vinyl wraps or lettering, is an extremely effective and cost-efficient way to advertise your business. Vehicle advertising has been proven to be one of the most successful forms of advertising available today, as evidenced by a variety of statistics that prove their effectiveness. There is no doubt that vehicle advertising reaches consumers and influences purchasing decisions. It’s considered to have one of the best ROI in marketing that businesses can do.

Whether you are a small, one truck business or have a large fleet, turning your work vehicle into a moving billboard for your business is smart marketing!

You Are Advertising Everywhere You Go

With the right vehicle wrap, you can reach thousands of potential customers every day with minimal effort. Whenever you drive your vehicle, whether to a jobsite, a client meeting, or to the grocery store, you are advertising as you go.

People Notice Vehicle Advertising

97% of people say they remember seeing a vehicle wrap advertisement.

This statistic proves that vehicle wraps and lettering are highly visible and memorable. There is no doubt that you are reaching potential customers, every day.

Vehicle Wraps Make Your Business Look More Professional & Trustworthy

74% of consumers say vehicle advertising has a very positive influence on their opinion of a business.

This statistic is a powerful indicator that the majority of consumers have a more positive opinion of a company or product when they see a vehicle wrap. You look like a more authentic and genuine business when you have made the investment to put professionally done advertising on your vehicle.

It’s Very Cost-Effective – Maximizing Advertising Dollars

Vehicle wrap marketing reaches 92% of people.

This shows that this form of advertising is capable of reaching a vast majority of the population, making it an invaluable marketing tool to reach a lot of people. There is no other form of advertising, at a comparable price point, that can maximize your business’ visibility and reach to your target audience.

Incredibly Effective Way to Build Brand Awareness

Vehicle wraps generate up to 600 impressions per mile.

When every turn of your wheels is advertising your business, vehicle wraps and lettering are reaching a larger audience than most forms of marketing. It is an exceptionally efficient way to spread brand awareness.

Longer “Shelf Life” Than Other Forms of Advertising

The average lifespan for vehicle wraps is 5 – 7 years.

There is very little longevity to most advertising efforts. Print ads last a few weeks at best. An advertising investment that will work for your business for many years is extremely rare!

Vehicle Advertising Influences Purchasing Decisions

78% of consumers say vehicle wraps create a positive image for a company’s products or services.

Bottom line: you need to sell your products or services. When people have a positive impression of your business, they are far more likely to make a purchase. They are also much more likely to recommend your business to others.

We are Experts in Vehicle Wraps and Lettering

We are 100% positive that we can make your business vehicles look fantastic and catch the eye of all passersby!

Sebago Signworks & Vehicle Advertising can help with the design and installation of vehicle advertising. We can create a full or half wrap for your vehicle, or lettering and logo decals for your trucks. Our designer can work with your existing brand materials or create something for you. Our two locations, in Limington and Windham, offer lots of room to get your vehicles in and advertising applied quickly so you have little downtime. Contact Us to learn more.

Source: Gitnux Market Data (2023)