When people talk about a "business sign," they often think of the literal letters and characters hanging over a storefront. But the truth is, your business’s signage speaks far more than the words that are on it. Business signs send messages about the quality, professionalism, and trustworthiness of your business before a customer even steps through your door. A clean, well-maintained, and thoughtfully designed sign is an invitation. A broken, outdated, or poorly done sign can do just the opposite. So what does your sign say about your business? Here are some common issues with business signs and how they…