Sign Mistakes - Think about why some signs grab your attention while others go totally unnoticed. If you are not giving serious thought to your business signage, you will lose business. Your signs need to spark the interest of your customers. Businesses spend money every day on signs that aren’t really effective. Custom signs, banners, vehicle graphics – all these types of signage can bring you lots of business and pay for themselves. While making these mistakes will cost you business – more ongoing business than you may realize. Mistake #1 – Not Considering Your Brand A great sign starts…