There are a lot of studies on the efficacy of business signs, but we won’t bore your with too many details. Suffice it to say that they work! Let’s look at some hard statistics to make the point:
Signs have a very powerful and unique ability to interact with your customers. They not only communicate messages, they make very strong impressions. You wouldn’t want your salespeople to come to work with a dirty face and ratty clothes, and you should have the same standards for your signs. Make sure they are in good condition, clean, clear and engaging. Ensure your message and brand quality is communicated correctly to your customers with good signage.
When customers are in your establishment, a great way to sell your customers products they didn’t even know they needed is through your signage. Think of your local convenience store and the sign, “Make it a large for only $1 more!”. The retailer that offers BOGO’s or the restaurant with 2-for-1 deals or menu specials.
Take your business signs beyond boring cardboard, and make them pop for effectiveness! With today’s technology, we can now create signage with full color images, texture, three-dimension, and more. The digital age makes people used to being bombarded with colors, sights, and images, so put this same stimuli into your signage to grab their attention.
Amazing isn’t it?! People will refer your business to others without even having used your products or services! Now that’s cheap advertising! The more attractive your signage is, the more likely people are not only to remember it, but to endorse your business because they are impressed with your signs.
It seems most of our attention these days is to put more importance on growing our business’ online presence. While that is very important, brick-and-mortar businesses shouldn’t brush off making a customer’s on-site experience the best it can be.
Think about it. Once a customer (or potential customer) makes it into your establishment, they aren’t thinking about your website pop-ups or online product descriptions. Your physical business signage is now their experience, and they care what your signage has to say. With 74% of purchase decisions still made in the brick-and-mortar shop, it is extremely important to provide these customers with relevant messaging to increase your sales and increase their satisfaction.
Another great statistic noting the importance of signage! A great way to drive last minute sales is through point-of-purchase displays, such as counter signage, register toppers, and display case graphics. Not a retailer? This also works for restaurants selling their house dressing and consultants selling their book.
Don’t miss out on potential customers because your business isn’t welcoming. Mark your location with a clear and branded sign. Create an entrance that makes people want to come in by using helpful signs. Your signage can transform your establishment by communicating to customers you’re professional, accessible, and open for business.
At Sebago Signworks & Vehicle Advertising, we are here to help! Our team of gifted designers love to think outside the box and help create unique ways to get your business message out. Our state of the art technology, quality materials, and large-format printers allow us to produce many projects in-house for fast, reliable service. Please CONTACT US so we can discuss your sign project. Virtual consultations available.
(Sources: FedEx, SignStix, DigitalSignageToday.com, FASTSIGNS, Zugara.com, Point of Purchase Advertising International)