Signage is a brand's best friend because it's a visible representation of your brand. Your signs help build brand awareness and attract customers, both of which increase sales. Signs make you money – and everybody likes that! Even though branding encompasses many aspects of communicating what your business is all about, your signage is one of the most important aspects of people finding your business. It’s also one of the first impressions they may get of your business. According to recent surveys, nearly 79% of consumers believe that a business's signage directly reflects the quality of the products and services it offers,…
