Turn Space into Sales with Signage!
As we head into the cold weather season, a whole new set of considerations for your business signage comes to mind. Once you have a great sign for your business, what’s next? So many options are available today to take your basic business signage to the next level of advertising special offers and sales, and catching people’s attention as they pass by.
Spruce Up Your Outdoor Signs
The harsh summer sun, storms, foot traffic, and general wear and tear may have left your current outdoor signs looking a bit tattered. Continue to make a great first impression on passers-by with a new set of outdoor signs. Consider if a tall feather flag would help attract people to your door, or maybe a sandwich board sign would help you communicate your specials to draw people in.
End of Season Sales
The end of summer always means another sales season is starting. You want your sales and product promotional signs to be front and center. If you have any sales or special promotions going on this season, be sure you are highlighting them and promoting sales events. When you highlight sales and promotions with colorful signage, you generate positivity around your brand.
Pumpkin spice and everything orange is everywhere! What are your special fall promotions going on for early holiday shoppers or people looking for cozy options? New product arrivals need special signage to alert shoppers. Think of the space around your featured products or service areas and create a special sign to highlight them! Affordable PVC and other lightweight materials can be used for signs that fit most locations and are easy to install and move as necessary.
Holiday shopping is already well underway. Spend a little jingle to really put some ho, ho, ho in your signs to help people with their gift-giving! Do you have items that are the perfect stocking stuffer? Add a sign by them to give shoppers ideas. Products perfect for a family or the person who has everything – give shoppers hints with strategic signs.
Think of Business Signage as a Guidepost for Your Customers
The world is overwhelming and everyone is inundated with emails, text alerts, and other forms of digital marketing. However, when it comes to really grabbing people’s attention, sometimes a good, old-fashioned sign can be your best bet. According to a survey by FedEx, more than half of small-business owners find in-store signage and graphics the most effective for attracting customers.
For customers, they need well-placed, easy-to-read signage that helps them find what they are looking for – and even things they didn’t know they were looking for!
Types of Signs to Promote Your Business
Yard & Sidewalk Signs
These types of signs are great because they are typically lightweight and portable, allowing you to move them around as necessary. They can pack a lot of punch because they can incorporate movement, lots of color, and have dimension that draw attention. They are also affordable and durable, making them a great choice for seasonal sales and special positioning based on the weather. Your logo and branding can be incorporated so that yard and sidewalk signs also serve to extend your brand messaging. The more your customers see and recognize your brand, the more customer loyalty and trust you build.
Banners & Flags
Banners and flags offer so much versatility and customization for your changing sales and specials! Like yard signs, they are also affordable, so why not consider getting one? They don’t take up a lot of space so you can pack them away when not in use. They require little care or maintenance – just a damp cloth or quick hosing and they look good as new! Usable indoors or outdoors – these types of signs are perfect complimentary signage for your business. Put a feather flag sign in a visible spot outside your business or along the parking lot. A banner can communicate a special message or event you are having for a quick window or checkout display.
Wall & Window Graphics
We always encourage customers to think outside the box when it comes to ways to communicate your branding and key messaging. When you display your logo and other branding in a variety of ways throughout your business and marketing, you reach more people and imprint your brand further. Blank walls and windows are perfect canvases for graphics! Like our truck lettering and vehicle wraps, we can customize any wall or window graphic to incorporate your logo and branding, along with the special message you want to convey.
The Value of Professional Sign-Making
Please, put away the poster board and sharpie! If you want to attract customers to your business, have professional signs created. It’s far more affordable than you might think! We have so many materials and large-scale printers now, that a terrific looking sign can be created quickly and reasonably.
Contact us today and set up a free consultation. We’ll discuss your needs and find the solution best-suited to your business and your budget.